{"id":3498,"date":"2017-05-15T16:17:34","date_gmt":"2017-05-15T14:17:34","guid":{"rendered":"https:\/\/www.vichycatalan.com\/vichy-catalan-presenta-a-barcelona-el-seu-nou-espot-a-ritme-de-swing-per-a-la-seva-gamma-de-sabors-sense-sucre\/"},"modified":"2018-10-18T16:15:37","modified_gmt":"2018-10-18T14:15:37","slug":"vichy-catalan-presenta-a-barcelona-el-seu-nou-espot-a-ritme-de-swing-per-a-la-seva-gamma-de-sabors-sense-sucre","status":"publish","type":"post","link":"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-presenta-a-barcelona-el-seu-nou-espot-a-ritme-de-swing-per-a-la-seva-gamma-de-sabors-sense-sucre\/","title":{"rendered":"Vichy Catal\u00e1n presenta a Barcelona el seu nou espot a ritme de swing per a la seva gamma de sabors sense sucre"},"content":{"rendered":"
\n

Vichy Catal\u00e1n va presentar dijous passat a Barcelona el nou espot de la seva gamma de sabors sense sucre a ritme de swing, el ball de moda que ha popularitzat la pel\u00b7l\u00edcula La La Land<\/em>. Durant la presentaci\u00f3 es va visionar el nou anunci i el making of del rodatge a Vilanova i la Geltr\u00fa. El nou espot, que desborda ritme i bones sensacions, est\u00e0 protagonitzat per la companyia de ballarins de l’escola Swing Maniacs de Barcelona.<\/p>\n

Vichy Catal\u00e1n ha escollit el swing per a la seva nova campanya publicit\u00e0ria perqu\u00e8 \u00e9s un estil musical i de ball que transmet energia, vitalitat i ritme i promou h\u00e0bits de vida saludables, “uns valors que compartim totalment a Vichy Catal\u00e1n, ja que coincideixen plenament amb els que volem transmetre amb la nostra gamma de sabors 0% sucres”<\/strong>. Els quatre sabors amb swing i 0% sucres (llimona, taronja, menta i llima-llimona), est\u00e0 pensada per a tots aquells que opten per una hidrataci\u00f3 saludable i no volen renunciar als sabors m\u00e9s refrescants ni a l’aportaci\u00f3 de minerals naturals que ofereixen tots els productes de Vichy Catal\u00e1n.<\/p>\n

Despr\u00e9s de la presentaci\u00f3 del nou espot el p\u00fablic que omplia la sala Astoria es va lliurar per complet al swing de la m\u00e0 de la Jana Grulichov\u00e1, codirectora de l’escola Swing Maniacs, que va realitzar una m\u00e0ster class amb un grup de ballarins del seu centre, contagiant de ritme i alegria a tots els assistents a l’acte. Despr\u00e9s de la m\u00e0ster class, el p\u00fablic va omplir la pista de ball per gaudir i posar en pr\u00e0ctica immediatament els ensenyaments rebuts.<\/p>\n

L’espot ‘Vichy Catal\u00e1n, Sabors amb Swing’<\/strong><\/a> \u00e9s obra de l’ag\u00e8ncia TBWA Barcelona, que tamb\u00e9 ha realitzat altres anuncis per a la marca, com el de ‘Aix\u00ed es llan\u00e7a una ampolla’<\/strong><\/a> inspirat en el rugbi creat per al llan\u00e7ament de l’env\u00e0s d’1,2 litres de Vichy Catal\u00e1n. Aquest espot va rebre un premi Best Award de plata en 2016 en la categoria Best Sport.<\/p>\n

En l’anunci de ‘Vichy Catal\u00e1n, Sabors amb Swing’ han participat mig centenar de persones, entre professors, alumnes i figurants. Segons Jana Grulichov\u00e1, l’espot de Vichy Catal\u00e1n “\u00e9s el primer que es realitza a Espanya on el swing, m\u00fasica i ball, comparteixen protagonisme plenament amb la marca i els seus productes”<\/strong>. La ballarina i core\u00f2grafa est\u00e0 molt satisfeta amb la feina feta: “crec que el bon rotllo i les bones vibracions que transmetem a l’anunci encaixen perfectament amb la filosofia de Vichy Catal\u00e1n”<\/strong>.<\/p>\n

Aqu\u00ed teniu l’enlla\u00e7 directe a l’espot: https:\/\/youtu.be\/lzyh1xWWHO0<\/strong><\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vichy Catal\u00e1n va presentar dijous passat a Barcelona el nou espot de la seva gamma de sabors sense sucre a ritme de swing, el ball de moda que ha popularitzat la pel\u00b7l\u00edcula La La Land. Durant la presentaci\u00f3 es va visionar el nou anunci i el making of del rodatge a Vilanova i la Geltr\u00fa. […]<\/p>\n","protected":false},"author":1,"featured_media":3499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nVichy Catal\u00e1n presenta a Barcelona el seu nou espot a ritme de swing per a la seva gamma de sabors sense sucre - Vichy Catalan Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-presenta-a-barcelona-el-seu-nou-espot-a-ritme-de-swing-per-a-la-seva-gamma-de-sabors-sense-sucre\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vichy Catal\u00e1n presenta a Barcelona el seu nou espot a ritme de swing per a la seva gamma de sabors sense sucre - Vichy Catalan Corporation\" \/>\n<meta property=\"og:description\" content=\"Vichy Catal\u00e1n va presentar dijous passat a Barcelona el nou espot de la seva gamma de sabors sense sucre a ritme de swing, el ball de moda que ha popularitzat la pel\u00b7l\u00edcula La La Land. 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