{"id":3487,"date":"2017-05-25T16:17:25","date_gmt":"2017-05-25T14:17:25","guid":{"rendered":"https:\/\/www.vichycatalan.com\/vichy-catalan-estrena-campanya-a-ritme-de-swing\/"},"modified":"2018-10-18T16:14:59","modified_gmt":"2018-10-18T14:14:59","slug":"vichy-catalan-estrena-campanya-a-ritme-de-swing","status":"publish","type":"post","link":"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-estrena-campanya-a-ritme-de-swing\/","title":{"rendered":"Vichy Catal\u00e1n estrena campanya a ritme de swing"},"content":{"rendered":"<div class=\"cuerpo\">\n<p style=\"font-size: 13px;\">El swing es mucho m\u00e1s que un estilo de baile, es una forma de vida que transmite energ\u00eda, vitalidad, ritmo y que promueve unos h\u00e1bitos saludables. Al coincidir estos valores con los de la gama de sabores 0% az\u00facares y esencias naturales de Vichy Catal\u00e1n, la vinculaci\u00f3n a esta disciplina se ha convertido en el\u00a0<em>leit motiv<\/em>\u00a0de la nueva campa\u00f1a de publicidad.<\/p>\n<p style=\"font-size: 13px;\">\u00a0<\/p>\n<p style=\"font-size: 13px;\">El spot es obra de la agencia TBWA Barcelona, del mismo equipo que dise\u00f1\u00f3 el anuncio inspirado en el rugby, \u201cAs\u00ed se lanza una nueva botella\u201d, ganador de un premio plata en la categor\u00eda Best Spot de los Best Awards 2016. Si bien en esta ocasi\u00f3n los verdaderos protagonistas son los bailarines de swing de la escuela Swing Maniacs Barcelona, que con gran profesionalidad participaron en el rodaje realizado en Vilanova y la Geltr\u00fa.<\/p>\n<p style=\"font-size: 13px;\">\u00a0<\/p>\n<p style=\"font-size: 13px;\">Bajo el lema \u201cLos Sabores de Vichy Catal\u00e1n con Swing\u201d se presentan los cuatro sabores de la gama: lim\u00f3n, naranja, menta y lima-lim\u00f3n, todos ellos sin az\u00facares a\u00f1adidos ni aporte cal\u00f3rico, pensados para aquellos que optan por una hidrataci\u00f3n saludable, sin renunciar a los sabores m\u00e1s refrescantes.<\/p>\n<p style=\"font-size: 13px;\">\u00a0<\/p>\n<p style=\"font-size: 13px;\">En lo que al plan de medios se refiere, la campa\u00f1a arranca hoy en la Sexta y Neox durante 3 semanas y en paralelo se emitir\u00e1 tambi\u00e9n en las cadenas auton\u00f3micas TV3 y 324 durante 2 meses. Del 8 al 14 de mayo, el spot se emitir\u00e1 en Paramount y Discovery Max, as\u00ed como en el canal auton\u00f3mico 8TV.<\/p>\n<p style=\"font-size: 13px;\">\u00a0<\/p>\n<p style=\"font-size: 13px;\">Aqu\u00ed ten\u00e9is el link del spot:\u00a0<a href=\"https:\/\/youtu.be\/lzyh1xWWHO0\">https:\/\/youtu.be\/lzyh1xWWHO0<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El swing es mucho m\u00e1s que un estilo de baile, es una forma de vida que transmite energ\u00eda, vitalidad, ritmo y que promueve unos h\u00e1bitos saludables. Al coincidir estos valores con los de la gama de sabores 0% az\u00facares y esencias naturales de Vichy Catal\u00e1n, la vinculaci\u00f3n a esta disciplina se ha convertido en el\u00a0leit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-3487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vichy Catal\u00e1n estrena campanya a ritme de swing - Vichy Catalan Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-estrena-campanya-a-ritme-de-swing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vichy Catal\u00e1n estrena campanya a ritme de swing - Vichy Catalan Corporation\" \/>\n<meta property=\"og:description\" content=\"El swing es mucho m\u00e1s que un estilo de baile, es una forma de vida que transmite energ\u00eda, vitalidad, ritmo y que promueve unos h\u00e1bitos saludables. 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