{"id":3472,"date":"2017-06-28T16:19:30","date_gmt":"2017-06-28T14:19:30","guid":{"rendered":"https:\/\/www.vichycatalan.com\/vichy-catalan-vincula-la-promocio-de-la-seva-nova-ampolla-de-500-ml-al-volei-platja\/"},"modified":"2018-10-18T16:12:07","modified_gmt":"2018-10-18T14:12:07","slug":"vichy-catalan-vincula-la-promocio-de-la-seva-nova-ampolla-de-500-ml-al-volei-platja","status":"publish","type":"post","link":"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-vincula-la-promocio-de-la-seva-nova-ampolla-de-500-ml-al-volei-platja\/","title":{"rendered":"Vichy Catalan vincula la promoci\u00f3 de la seva nova ampolla de 500 ml al v\u00f2lei platja"},"content":{"rendered":"
\n

Vichy Catal\u00e1n ha presentat avui a Barcelona l\u2019espot<\/u><\/strong> de la marca que servir\u00e0 per promocionar la nova ampolla de 500 ml<\/u>, <\/strong>fabricada amb un material multicapa molt resistent que facilita el consum en moviment. En la nova producci\u00f3 de Vichy Catal\u00e1n aquest env\u00e0s \u00e9s el protagonista principal d’un partit de v\u00f2lei platja que disputen jugadores professionals: https:\/\/youtu.be\/Y4UYlcBxD1w<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

L’espot, rodat a la platja de Vilanova i la Geltr\u00fa, \u00e9s obra de l’ag\u00e8ncia TBWA Barcelona, la mateixa que va dissenyar l’anunci de Vichy Catalan inspirat en el rugbi ‘Aix\u00ed es llan\u00e7a una ampolla’<\/em>, guanyador d’un premi de plata en la categoria Best Sport dels Best Awards 2016. En el decurs de la presentaci\u00f3 del nou espot tamb\u00e9 s’ha visionat el making of del rodatge, realitzat per Nil Santan\u00e9, autor del curtmetratge de Vichy Catalan ‘Mensajes en una botella’<\/em>.<\/p>\n

Durant la presentaci\u00f3 de l’espot, que destaca la resist\u00e8ncia, comoditat i ergonomia del nou env\u00e0s, Juanjo Baeta \u2013Director Comercial de Vichy Catalan Corporation\u2013 ha explicat que \u00a0aquest format de 500 ml \u201cens ajudar\u00e0 a cr\u00e9ixer, com ja ho estan demostrant les xifres de vendes\u201d<\/strong>. Pel Sr. Baeta, el nou format \u201cajudar\u00e0 a Vichy Catalan a potenciar la categoria d\u2019aigua amb gas i oferir noves oportunitats de consum. La nova ampolla ens consolidar\u00e0 en el nostre lideratge del mercat nacional i en l\u2019expansi\u00f3 internacional, on ja som presents a 45 pa\u00efsos\u201d<\/strong>.<\/p>\n

Laura \u00c1varez, Directora de M\u00e0rqueting de Vichy Catal\u00e1n Corporation, ha explicat l’estreta vinculaci\u00f3 de la marca amb el v\u00f2lei platja. Des de fa dues temporades Vichy Catalan \u00e9s l’esp\u00f2nsor principal del Campionat de Catalunya de V\u00f2lei Platja, el Vichy Catalan V\u00f2lei Tour<\/strong>. Aquest campionat hi participen jugadors professionals i amb r\u00e0nquing i puntua pel Campionat d’Espanya. A m\u00e9s, Vichy Catalan tamb\u00e9 promociona un torneig amateur per moltes platges del Mediterrani, des de la Costa Brava fins la Costa del Sol. Segons ha assenyalat \u00c1lvarez, \u201cel comprom\u00eds de Vichy Catalan amb el v\u00f2lei platja va m\u00e9s enll\u00e0 d’aquest esport, doncs la marca aposta clarament pels valors de la salut i pel consum de productes naturals, per\u00f2 tamb\u00e9 per promoure valors com l’esfor\u00e7 i la companyonia que van lligats a la pr\u00e0ctica saludable de l’esport\u201d<\/strong>.<\/p>\n

Pla de mitjans<\/strong><\/p>\n

Segons ha explicat Laura \u00c0lvarez, el pla de mitjans del nou env\u00e0s de 500 ml amb l\u2019espot vinculat al v\u00f2lei, ha comen\u00e7at aquesta mateixa setmana amb caretes de patrocini al programa S\u00e1lvame de Tele 5. A partir del dia 1 de juliol i fins el 23 d’aquest mateix mes, s’emetr\u00e0 la versi\u00f3 curta de l’anunci (20 segons) als canals Cuatro, Energy, Divinity i TNT i la versi\u00f3 llarga (60 segons) en el canal Boing. Durant la primera quinzena de juliol tamb\u00e9 s’emetran caretes de patrocini als canals 3\/24 (TV3), Tele 5, Antena 3 i Nova. Tant mateix es faran 500.000 impressions de l’espot de 20” en MiTele, canal virtual de Tele 5.<\/p>\n

La presentaci\u00f3 del nou espot ha comptat amb la pres\u00e8ncia d’Ester Ribera, una de les jugadores que han participat en el rodatge juntament amb Carmen Mart\u00ednez, Amaranta Fern\u00e1ndez i \u00c1ngela Lobato. Totes les esportistes s\u00f3n jugadores internacionals. Ester Ribera va guanyar el Campionat de Catalunya de V\u00f2lei Platja 2016 fent parella amb Amaranta Fern\u00e1ndez, i Carmen Mart\u00ednez guany\u00e0 el de 2015 fent parella amb Evangelia Merteki, amb qui tamb\u00e9 va disputar la final de 2016 amb Ribera i Fern\u00e1ndez.<\/p>\n

Ribera ha comentat que el rodatge de l’espot fou un repte molt divertit i complexa alhora: \u201crodar amb una ampolla de Vichy Catalan utilitzant-la com si fos una pilota de v\u00f2lei va ser tota una experi\u00e8ncia, vam repetir m\u00e9s d’una seq\u00fc\u00e8ncia per\u00f2 ens ho v\u00e0rem passar molt b\u00e9\u201d<\/strong>. La jugadora ha valorat molt positivament el vincle de Vichy Catalan amb el v\u00f2lei platja, \u201cja que ens est\u00e0 ajudant molt\u00a0 a donar a con\u00e8ixer aquest esport\u201d<\/strong>.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vichy Catal\u00e1n ha presentat avui a Barcelona l\u2019espot de la marca que servir\u00e0 per promocionar la nova ampolla de 500 ml, fabricada amb un material multicapa molt resistent que facilita el consum en moviment. En la nova producci\u00f3 de Vichy Catal\u00e1n aquest env\u00e0s \u00e9s el protagonista principal d’un partit de v\u00f2lei platja que disputen jugadores […]<\/p>\n","protected":false},"author":1,"featured_media":3473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-3472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nVichy Catalan vincula la promoci\u00f3 de la seva nova ampolla de 500 ml al v\u00f2lei platja - Vichy Catalan Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-vincula-la-promocio-de-la-seva-nova-ampolla-de-500-ml-al-volei-platja\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vichy Catalan vincula la promoci\u00f3 de la seva nova ampolla de 500 ml al v\u00f2lei platja - Vichy Catalan Corporation\" \/>\n<meta property=\"og:description\" content=\"Vichy Catal\u00e1n ha presentat avui a Barcelona l\u2019espot de la marca que servir\u00e0 per promocionar la nova ampolla de 500 ml, fabricada amb un material multicapa molt resistent que facilita el consum en moviment. 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