{"id":3447,"date":"2018-04-16T13:55:01","date_gmt":"2018-04-16T11:55:01","guid":{"rendered":"https:\/\/www.vichycatalan.com\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\/"},"modified":"2018-10-18T16:10:59","modified_gmt":"2018-10-18T14:10:59","slug":"vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites","status":"publish","type":"post","link":"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\/","title":{"rendered":"Vichy Catalan Corporation presenta a Barcelona el nou Vichy Catalan Fruit: beguda saludable amb Vichy Catalan i suc de fruites"},"content":{"rendered":"<div class=\"cuerpo\">\n<p>Vichy Catalan Corporation va presentar ahir a la m\u00edtica sala \u201cEl Molino\u201d ubicada a l\u00b4avinguda Paral.lel de la ciutat comtal, un nou producte que revolucionar\u00e0 la <strong>categoria de<\/strong> <strong>les aig\u00fces saboritzades.<\/strong> El nou Vichy Catalan Fruit, beguda elaborada amb aigua mineral natural carb\u00f2nica Vichy Catalan i suc de fruites est\u00e0 disponible en tres sabors: <strong>llimona, taronja i poma<\/strong>, aix\u00ed com dos formats: 1\u00b42 i 0,5 litres amb un env\u00e0s fabricat en un material molt resistent.<\/p>\n<p>En quant a la composici\u00f3 del nou Vichy Catalan Fruit, cal destacar que cada sabor en format 1\u00b42 litres cont\u00e9 <strong>el suc de 3 pomes, 3 taronges i una llimona<\/strong> respectivament, es a dir <strong>m\u00e9s suc de fruites i m\u00e9s sabor<\/strong>, convertint-se en el producte amb <strong>major quantitat de<\/strong> <strong>fruita <\/strong>dintre de la categoria de <strong>begudes 0% sucres afegits<\/strong> existents al mercat. La incorporaci\u00f3 de <strong>l\u00b4est\u00e8via<\/strong> \u00e9s un valor diferencial que redunda en <strong>la baixa aportaci\u00f3 cal\u00f2rica<\/strong> que el Vichy Catalan Fruit proporciona.<\/p>\n<p>Malgrat que el Vichy Catalan Fruit va ser el protagonista de l\u00b4event, sota el lema <strong>\u201cCreem<\/strong> <strong>futur innovant\u201d<\/strong> es van presentar una aut\u00e8ntica ona de novetats, fruit de la constant innovaci\u00f3 a la que la companyia est\u00e0 immersa. Per un cant\u00f3, es va mostrar el <em>restyling<\/em> de la <strong>Premium Tonic Water<\/strong> que incorpora decoraci\u00f3 en <strong>negre i daurat,<\/strong> tant a l\u00b4etiqueta de l\u00b4env\u00e0s de vidre, com a la llauna. Per a transmetre aquesta nova imatge, la Premium Tonic Water de Vichy Catalan va estrenar espot inspirat en el <strong>cinema negre.<\/strong> La nova gamma de <strong>llaunes Sleek i la redissenyada tapa<\/strong> van ser altres novetats presentades, aix\u00ed com la major intensitat en el color del trencad\u00eds modernista inspirat a l\u00b4obra d\u00b4Antoni Gaud\u00ed, que decora tant les etiquetes com les noves llaunes Sleek.<\/p>\n<p>Un dels moments m\u00e9s esperats de l\u00b4acte va ser la presentaci\u00f3 del trencador <strong>espot de televisi\u00f3<\/strong>, desenvolupat per l\u00b4ag\u00e8ncia TBWA per a la difusi\u00f3 del <strong>Vichy Catalan Fruit<\/strong>, que veur\u00e0 la llum el proper estiu. La pe\u00e7a que est\u00e0 ambientada en un context <strong>surfer, <\/strong>materialitzant el concepte de les <strong>bombolles amb m\u00e9s sabor<\/strong>, va dirigida a un consumidor <strong>jove, atrevit i ple de vida.<\/strong><\/p>\n<p>Amb el llan\u00e7ament del Vichy Catalan Fruit, Vichy Catalan Corporation reafirma el seu <strong>comprom\u00eds amb la salut<\/strong>, creant un nou concepte: <strong>les bombolles amb m\u00e9s suc de fruites i m\u00e9s sabor<\/strong>. Aquest projecte es contempla en l\u00ednia amb la demanda actual del mercat per a aquells consumidors que aposten per <strong>cuidar la seva salut sense renunciar<\/strong> al sabor i que valoren els productes elaborats amb materies primes de primera qualitat.<\/p>\n<p><strong>Sobre Vichy Catalan<\/strong><\/p>\n<p>Vichy Catal\u00e1n \u00e9s una aigua mineral natural carb\u00f2nica que brolla de forma espont\u00e0nia a 60\u00b0C amb el seu propi gas carb\u00f2nic de la deu de Caldes de Malavella (Girona). Les seves especials propietats mineromedicinals i el seu inconfusible sabor l&#8217;han convertit en una de les aig\u00fces minerals preferides dels professionals de la restauraci\u00f3 i dels consumidors catalans i espanyols, i en una de les marques m\u00e9s prestigioses del mercat mundial de les aig\u00fces minerals.<\/p>\n<p>A m\u00e9s d\u00b4innovar en nous formats i productes, Vichy Catalan investiga des de fa molts anys com millorar la qualitat de vida i la salut de les persones. Prova d\u00b4aix\u00f2 s\u00f3n els estudis avalats per el CSIC (Consejo Superior de Investigaciones Cient\u00edficas) que demostren que el seu consum regular ajuda a reduir els nivells de colesterol LDL (colesterol dolent) i diversos marcadors de risc cardiovascular, sense elevar la pressi\u00f3 arterial.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vichy Catalan Corporation va presentar ahir a la m\u00edtica sala \u201cEl Molino\u201d ubicada a l\u00b4avinguda Paral.lel de la ciutat comtal, un nou producte que revolucionar\u00e0 la categoria de les aig\u00fces saboritzades. El nou Vichy Catalan Fruit, beguda elaborada amb aigua mineral natural carb\u00f2nica Vichy Catalan i suc de fruites est\u00e0 disponible en tres sabors: llimona, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<div class=\"cuerpo\">\r\n\t\t\t\t\t\t\t\t\t<p>Vichy Catalan Corporation present\u00f3 ayer en la m\u00edtica sala \u201cEl Molino\u201d ubicada en la avenida Paralelo de la ciudad condal, un nuevo producto que revolucionar\u00e1 la <strong>categor\u00eda de aguas saborizadas<\/strong>. El nuevo Vichy Catalan Fruit, bebida elaborada a base de agua mineral natural carb\u00f3nica Vichy Catalan y zumo de frutas est\u00e1 disponible en tres sabores: <strong>lim\u00f3n, naranja y manzana<\/strong>, as\u00ed como en dos formatos: 1\u00b42 y 0,5 litros con un envase fabricado en un material muy resistente.<\/p>\r\n\r\n\r\n\r\n<p>En cuanto a la composici\u00f3n del nuevo Vichy Catalan Fruit, cabe destacar que cada sabor en formato 1,2 litros contiene <strong>el zumo de 3 manzanas, 3 naranjas y un<\/strong> <strong>lim\u00f3n <\/strong>respectivamente, es decir <strong>m\u00e1s zumo de frutas y m\u00e1s sabor<\/strong>, convirti\u00e9ndose en el producto <strong>con mayor cantidad de fruta<\/strong> dentro de la categor\u00eda de <strong>bebidas 0% az\u00facares a\u00f1adidos<\/strong> existentes en el mercado. La incorporaci\u00f3n de la <strong>estevia <\/strong>es un valor diferencial que redunda en el <strong>bajo aporte cal\u00f3rico<\/strong> que el Vichy Catalan Fruit proporciona.<\/p>\r\n\r\n\r\n\r\n<p>Aunque el Vichy Catalan Fruit fue el protagonista del evento, bajo el lema <strong>\u201cCreamos futuro innovando<\/strong>\u201d se presentaron una aut\u00e9ntica ola de novedades, fruto de la constante innovaci\u00f3n en la que la compa\u00f1\u00eda est\u00e1 inmersa. Por un lado, se mostr\u00f3 el restyling de la <strong>Premium Tonic Water<\/strong> que incorpora decoraci\u00f3n en <strong>negro y dorado<\/strong> tanto en la etiqueta del envase de vidrio, como en la lata. Para transmitir esta nueva imagen, la Premium Tonic Water de Vichy Catalan estren\u00f3 spot inspirado en el <strong>cine negro<\/strong>. La nueva gama de <strong>latas Sleek<\/strong> y la <strong>redise\u00f1ada tapa<\/strong> fueron otras de las novedades presentadas, as\u00ed como la <strong>mayor intensidad<\/strong> en el color del mosaico modernista inspirado, en la obra de Antonio Gaud\u00ed, que decora tanto etiquetas como las nuevas latas Sleek.<\/p>\r\n\r\n\r\n\r\n<p>Uno de los momentos m\u00e1s esperados del acto fue la presentaci\u00f3n del rompedor <strong>spot de televisi\u00f3n, <\/strong>desarrollado por la agencia TBWA para la difusi\u00f3n del <strong>Vichy Catalan Fruit<\/strong>, que ver\u00e1 la luz el pr\u00f3ximo verano. La pieza que est\u00e1 ambientada en un contexto <strong>surfero,<\/strong>\u00a0 materializando el concepto de las <strong>burbujas con m\u00e1s sabor,<\/strong> va dirigida a un consumidor <strong>joven, atrevido y lleno de vida.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Con el lanzamiento del Vichy Catalan Fruit, Vichy Catalan Corporation reafirma su <strong>compromiso con la salud<\/strong>, creando un nuevo concepto<strong>: las burbujas con m\u00e1s zumo de frutas y m\u00e1s sabor<\/strong>. Este proyecto se contempla en l\u00ednea con la demanda actual del mercado para aquellos consumidores que apuestan por <strong>cuidar su salud sin renunciar al sabor<\/strong> y que valoran los productos elaborados con materias primas de primera calidad.<\/p>\r\n\r\n\r\n\r\n<p><strong>Sobre Vichy Catalan<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Vichy Catalan <\/strong>es un agua mineral natural carb\u00f3nica que brota espont\u00e1neamente a 60\u00baC con su propio gas carb\u00f3nico del manantial <strong>Vichy Catalan <\/strong>de Caldes de Malavella (Girona). Sus especiales propiedades minero-medicinales y su gusto inconfundible la han convertido en una de las aguas minerales predilectas de los profesionales de la restauraci\u00f3n y de sus consumidores, siendo una de las marcas m\u00e1s prestigiosas del mercado mundial de aguas minerales.<\/p>\r\n\r\n<p>Adem\u00e1s de innovar en nuevos formatos y productos, Vichy Catalan investiga desde hace muchos a\u00f1os c\u00f3mo mejorar la calidad de vida y la salud de las personas. Prueba de ello son los estudios avalados por el CSIC (Consejo Superior de Investigaciones Cient\u00edficas) que demuestran que su consumo regular ayuda a reducir los niveles de colesterol LDL (colesterol malo) y diversos marcadores de riesgo cardiovascular, sin elevar la presi\u00f3n arterial.<\/p>\r\n\t\t\t\t\t\t\t<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-3447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vichy Catalan Corporation presenta a Barcelona el nou Vichy Catalan Fruit: beguda saludable amb Vichy Catalan i suc de fruites - Vichy Catalan Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vichy Catalan Corporation presenta a Barcelona el nou Vichy Catalan Fruit: beguda saludable amb Vichy Catalan i suc de fruites - Vichy Catalan Corporation\" \/>\n<meta property=\"og:description\" content=\"Vichy Catalan Corporation va presentar ahir a la m\u00edtica sala \u201cEl Molino\u201d ubicada a l\u00b4avinguda Paral.lel de la ciutat comtal, un nou producte que revolucionar\u00e0 la categoria de les aig\u00fces saboritzades. El nou Vichy Catalan Fruit, beguda elaborada amb aigua mineral natural carb\u00f2nica Vichy Catalan i suc de fruites est\u00e0 disponible en tres sabors: llimona, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vichycatalan.com\/ca\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\/\" \/>\n<meta property=\"og:site_name\" content=\"Vichy Catalan Corporation\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T11:55:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-18T14:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vichycatalan.com\/wp-content\/uploads\/2018\/10\/VCH208420Pantalla528x26420NOVA20VERSIO-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"528\" \/>\n\t<meta property=\"og:image:height\" content=\"264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunica Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunica Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/\"},\"author\":{\"name\":\"Comunica Web\",\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/#\\\/schema\\\/person\\\/9e9caa8bfa8dcd27fcfebdfcba33932a\"},\"headline\":\"Vichy Catalan Corporation presenta a Barcelona el nou Vichy Catalan Fruit: beguda saludable amb Vichy Catalan i suc de fruites\",\"datePublished\":\"2018-04-16T11:55:01+00:00\",\"dateModified\":\"2018-10-18T14:10:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/\"},\"wordCount\":627,\"image\":{\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vichycatalan.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/VCH208420Pantalla528x26420NOVA20VERSIO-8.jpg\",\"articleSection\":[\"Noticies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/\",\"url\":\"https:\\\/\\\/www.vichycatalan.com\\\/ca\\\/vichy-catalan-corporation-presenta-a-barcelona-el-nou-vichy-catalan-fruit-beguda-saludable-amb-vichy-catalan-i-suc-de-fruites\\\/\",\"name\":\"Vichy Catalan Corporation presenta a Barcelona el nou Vichy Catalan Fruit: beguda saludable amb Vichy Catalan i suc de fruites - 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